Choose Your Starting Point
Each part builds on the previous one. Start from Part 1 if you're new, or jump to any section if you're already familiar with the basics.
01
The Big Picture
What is agentic media buying? Why does it matter? Why NOW is the perfect time. Myths debunked. The shift from marketer to orchestrator.
02
What You Can Achieve
8 real-world use cases with interactive animated demos. From ad testing at scale to competitive intelligence to broken stock recovery.
03
Generative vs Agentic AI
The critical difference between using AI as a chatbot vs using it as an autonomous agent. What APIs are. Your role as orchestrator.
04
Foundation & Setup
Terminal basics, Claude Code vs chat, access tokens explained, Playwright, and full step-by-step setup from zero.
05
Skills & SOPs
What are Skill files? Technical vs Strategy SOPs. How to create your own automation recipes. The self-learning protocol.
06
The 6 AI Agents
Deep dive into each agent: Creative, Campaign Launcher, Budget Optimizer, Performance Monitor, Report Generator, Scaling Engine.
07
Operations & Beyond
Daily AI routines, chaining agents, building custom skills, MarTech as a career, the data opportunity, and important disclaimers.
💡 New Here?
Start with Part 1: The Big Picture — it takes about 8 minutes and gives you the full context for everything that follows. No technical knowledge required.
Built by @itsmazinzaki — AVAMARTECH
Framework v1.0 — April 2026