AI Vision Tools — What Can They See?
Gemini, Claude, and GPT-4o can analyze images AND videos. Here's what each can do in 2026.
Instead of paying an analyst to review 50 ad creatives, you can have AI analyze all 50 in minutes — identifying patterns, scoring hooks, comparing visual styles, and flagging issues no human would catch at scale.
Modern AI models can see — they process images and video frames just like they process text. This means you can upload an ad creative and ask AI to break it down using the 9-element framework from Part 4.
| Tool | Image Analysis | Video Analysis | Best For |
|---|---|---|---|
| Google Gemini | Excellent — detailed visual understanding | Excellent — native video input, analyzes motion + audio | Video analysis (best native video support) |
| Claude | Excellent — strong compositional analysis | Via frame extraction | Detailed image breakdown, strategic analysis |
| GPT-4o | Excellent — broad visual understanding | Via frame extraction | Multi-image comparison, batch analysis |
As of 2026, Gemini has the strongest native video analysis — you can upload an entire video and it processes frame-by-frame with audio context. For other tools, you extract key frames (screenshots at 0s, 3s, 5s, 10s, 15s) and analyze those images.
Analyzing Images
Upload a static ad or carousel frame. Get a complete creative breakdown.
Every ad image your team creates can be scored and analyzed before you spend a single pound on it. Catch problems in creative review, not after wasting budget.
The Prompt Framework for Image Analysis
Copy this prompt, attach your ad image, and send to Gemini/Claude/GPT-4o:
Analyze this ad creative as a performance marketing expert.
Break it down into these 9 elements:
1. HOOK: What grabs attention first? Type of hook used?
2. VISUAL: Lighting, color palette, composition, context
(lifestyle vs product-only), human presence
3. COPY: What's the headline? Body text? What angle?
(pain, benefit, social proof, scarcity, story, authority)
4. EMOTION: Primary emotional trigger? Secondary?
5. FORMAT: Static, carousel frame, or other? Aspect ratio?
6. CTA: What action is requested? Where is it placed?
7. TRUST: Any trust signals? Reviews, guarantees, badges?
8. TARGET SIGNAL: Based on all elements, what TYPE of
person would the algorithm match this to?
9. WEAKNESSES: What's missing or could be improved?
Rate each element 1-10 and explain why.
Give an overall Creative Strategy Score out of 100.Analyzing Videos
Frame-by-frame breakdown. Hook effectiveness. Pacing analysis. Drop-off prediction.
AI can analyze a 15-second video and tell you exactly which frame people will drop off, why your hook isn't working, and how to fix the pacing — all before you spend anything on ads.
Video Analysis Prompt (for Gemini — native video upload)
Watch this ad video and analyze it as a performance
marketing expert. Break down:
1. HOOK (0-3s): What happens? Is it compelling enough
to stop the scroll? What type of hook is used?
Rate hook strength 1-10.
2. PACING: How many scenes? Cut frequency? Does the
energy build or stay flat? Where might viewers drop?
3. KEY FRAMES: Identify the 3 most important moments
and explain what each communicates.
4. SOUND: What audio is used? Does it match the pacing?
Does the video work WITHOUT sound (text overlays)?
5. STORY ARC: Beginning (hook) → Middle (value) →
End (CTA). Is this structure clear?
6. CTA MOMENT: When does the call-to-action appear?
Is it too late? Too subtle?
7. TARGET SIGNAL: Based on the visual style, pacing,
and content — what audience type will the algorithm
match this to?
8. DROP-OFF PREDICTION: At what second do you predict
the biggest viewer drop? Why?
9. TOP 3 IMPROVEMENTS: What specific changes would
improve this video's performance?For Claude/GPT-4o — Frame Extraction Method
Since these tools analyze images (not video directly), extract key frames:
Take screenshots of your video at these timestamps:
- 0 seconds (first frame — the hook)
- 3 seconds (end of hook window)
- 5 seconds (early middle)
- 10 seconds (mid-point)
- Last frame (CTA moment)
Upload all 5 frames with the prompt:
"These are frames from a 15-second ad video at 0s, 3s,
5s, 10s, and 15s. Analyze the progression..."Best vs Worst Case Analysis
The most powerful pattern: feed AI your top 5 AND bottom 5. Let it find what separates them.
This is worth more than any marketing consultant. You show AI what's making you money and what's losing money — it finds the EXACT differences you can't see yourself.
Winners
Lifestyle visuals
Social proof hooks
Trust badges present
Losers
Product-only shots
Feature-led copy
No trust signals
The Comparison Prompt
I'm uploading 10 ad creatives. The first 5 are my
TOP PERFORMERS (highest ROAS). The last 5 are my
WORST PERFORMERS (lowest ROAS).
For each group, analyze:
1. What visual patterns appear consistently?
2. What hook types are used?
3. What emotional triggers dominate?
4. What's the copy angle?
5. What trust signals are present/missing?
Then identify:
- The TOP 3 DIFFERENCES between winners and losers
- What the winners have that losers lack
- What the losers have that winners avoid
- A specific recipe for "what a winner looks like"
based on this dataBatch Analysis at Scale
Analyze 20+ creatives at once. Rank them. Score them. Find patterns across your entire library.
Instead of reviewing creatives one by one, you can audit your entire creative library in one session. Find which creative patterns to double down on and which to retire.
Batch Analysis Prompt
I'm uploading 20 ad creatives from the same brand.
For each one, rate these on a 1-10 scale:
- Hook strength
- Visual quality
- Copy effectiveness
- Trust signals
- Overall Creative Strategy Score
Then provide:
- Ranking from best to worst
- Pattern clusters (group similar creatives)
- Which cluster performs best (I'll add metrics later)
- 3 creative concepts NOT in this set that should be testedCompetitor Creative Analysis via AI Vision
Screenshot their Ad Library. Let AI reverse-engineer their strategy.
Your competitors have spent millions testing creatives. AI can analyze their entire Ad Library and tell you their strategy — what patterns they repeat, what they're testing, and where the gaps are.
Competitor Analysis Prompt
These are screenshots from my competitor's Meta Ad Library
showing their currently active ads.
Analyze their creative strategy:
1. What visual patterns repeat across their ads?
2. What hook types do they favor?
3. What emotional triggers dominate?
4. What formats are they using most?
5. What's their apparent target audience based on
creative signals?
6. How long have their top ads been running?
(long = profitable)
Then identify:
- Their creative strategy in 2-3 sentences
- GAPS: What are they NOT doing that I could exploit?
- DIFFERENTIATION: How to position against them visuallyPrompting Frameworks — Copy & Use
Ready-to-use prompts for every type of creative analysis.
These prompts are your team's new tools. Save them. Use them daily. They turn 2 hours of manual analysis into 5 minutes of AI-powered insight.
Quick Reference: 6 Essential Prompts
Most brands rely on gut feeling for creative decisions. You now have a system that analyzes every creative objectively, at scale, with specific scores and actionable recommendations. This is the difference between "I think this looks good" and "The data shows this pattern outperforms by 2.3x."
Built by @itsmazinzaki — AVAMARTECH